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Subaru UK
First decaled demonstration Forester hit highways
Symmetrical all-wheel drive specialist,
Subaru, has launched a serious assault on the police car market targeting both
unmarked and high-visibility liveried use
Already favoured by several forces, the
iconic Impreza will be joined by the sporting executive Legacy and crossover
Forester in a three-pronged attack.
This follows Subaru winning approval as an
official supplier by the Police Information Technology Organisation.
In addition, the first decaled demonstration
Forester has just hit the highways complete with all the equipment required for
the official police-spec ‘Utility 4x4’ category.
Acknowledging the importance of this
initiative, Subaru has appointed specialist motor services outsource, Landar Ltd,
to establish a Police Sales Unit.
Headed by Programme Manager, Lance Jenkins,
this will provide dedicated sales and operational support.
This unit has already received orders for a
number of unmarked Imprezas and Legacys by various constabularies and Lance has
now begun a charm offensive on fleet managers from more than 40 police forces
throughout the UK.
He said: "The performance, agility and
reliability of the Impreza is already well known by many forces but few
appreciate how ideal the Forester is for rural use and as an all-terrain
multi-function vehicle.
"The Legacy is also very attractive as a
low-profile ‘stealth’ car where covert surveillance and eventual pursuit is
required. It will be my job to get the Subaru on more shopping lists and to
raise its profile among the constabularies."
Subaru’s Police Sales unit will also offer
interested forces extended vehicle loans for up to six months under a new ‘try
and buy’ programme.
While the entire Subaru range is available
for police demonstration, the new-look ’06 Forester 2.5 XT is the first liveried
vehicle to begin trials.
It features a 230 PS turbocharged engine
which is good for a 0-60 mph time of 5.7 seconds yet has a 200 mm-plus ground
clearance and full-time symmetrical all-wheel drive, making it a formidable
pursuit vehicle should villains decide to leave the highway.
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